Week 1

My name is Lamar Johnson and I am a 3rd year public relations student at the University of Florida. I created this blog to discuss the different thoughts and views on the effects of the music industry on society.

As a public relations writing student at the University of Florida, I am working on a communication plan for a new product that I am suggesting to BET. My proposed idea is a children’s sing-a-long DVD/video, featuring current hip-hop and R&B artists, singing the alphabets, numbers, and also different childhood stories. I’ve noticed that many young children know the lyrics to many of the popular hip-hop and R&B songs, however they do not know how to spell the words or what the words actually mean. They just imitate what the artists are saying. I feel this DVD can be used in pre-kindergarten and daycare schools to stimulate early childhood learning. It can also be used to help students who are mentally handicapped learn in a fun way.

I choose BET because it has a broad and diverse audience and it is very influential in the entertainment industry. Furthermore it has a very resourceful network with several partnering corporations.

I recently found an article published about The Influence of Music and Music Videos and thought it was pretty cool. It supports the idea that music plays a significant role in the learning process of children. Check it out and tell me what you think:
The Influence of Music and Music Videos on Society